Most people think of branding as a matter of design or print materials. But there’s more to it than that.
Digital marketing agencies are faced with increasingly complex demands on their time and creativity and new challenges in the industry, such as rising consumer expectations and a shift toward mobile consumption.
Today, an agency brand is essential for differentiating a company from the competition and providing a clear identity for its clients. In an ever-evolving digital world, agencies need to innovate and stay ahead of the curve to remain competitive. In this post, Strumace will share some of the best branding ideas that agencies can incorporate into their own branding campaigns.
TOP 7 BRANDING IDEAS FOR A DIGITAL MARKETING AGENCY
- Business Cards
- Pamphlets and Flyers
- Free Coupons
- Trade Shows
- Offering Expert Advice
- Arranging Events That Align With Your Brand
Take a look at how these branding ideas can help your agency grow in no time.
1. BUSINESS CARDS
Many industries have transitioned online in the digital age. However, the intimacy of human connection always trumps technology, and a business card is an effective marketing tool.
The goal of any business is to gain the trust and view of potential clients, and this mini-paper connects your brand image to potential customers.
We researched that there are many cheap online business card makers with templates available. However, if you're looking for something special or would like to select a particular type of paper, you'd do well to check with your local designer or printer.
These business cards are extensions of your brand, so keep them consistent. Do not use logos, font styles, or colors different from those on your website or marketing materials.
2. PAMPHLETS AND FLYERS
Distributing printed marketing materials to your target market is another way of disseminating your brand message. Flyers may seem outdated, but they still work, particularly if you want to attend a trade show or generate some attention.
Just like any other marketing tool, flyers have to be done right to get the desired return on investment. That’s why make sure they are creative, easy to read, store, distribute, and have a strong call to action.
Also, prioritize to put them in the right places for the intended audience. We suggest going beyond standard templates and thinking outside the box to be more specific with your designs.
3. OFFER FREE COUPONS
A free coupon is one of many reasonable ways to build brand loyalty and spread your message.
You can quickly Increase sales while empowering your customers by offering coupons, loyalty programs, special discounts, etc.
Provide a free trial period to show your customers how great your products or services are to convince them to keep doing business with you.
Who doesn't love gifts? Not a single person.
A gift is a convincing way to get the customer’s attention, as everyone loves to win something!
Giveaways help people identify your brand and remember your business when they're ready to buy. Differentiating one brand from another is like building a relationship with your customers, and they are more likely to return to the name if they notice it more frequently.
By regularly offering gifts like customized mouse mats, T-shirts, Mugs, Pens, and different PR packages, you can attract customers to your product and become a source of joy for them.
5. TRADE SHOWS
When different brands of the same industry come together, it definitely leads to better sales. Try to arrange an excellent get-together with other competitors and use various billboards and giveaways to attract customers to your business stall.
These trade shows come with noted benefits like:
- Meet with potential customers
- Raise brand awareness
- Analyze the competition
- Target high-quality leads
Also, these shows may be expensive and appealing, so plan your marketing strategy thoroughly. It's the greatest opportunity to establish good customer relations, so take advantage of it. Ask for their email address so you can make a cold call about your product.
6. OFFER EXPERT ADVICE
As an expert in the field of your choice, there are many ways you can help people while getting airtime for your business. Customers get confused about the product because many similar items or services are available in the market.
So, become a guest on a local radio or morning TV show to educate consumers about your brand or industry. Find out if you can write regular columns for newspapers and other publications. Such columns provide some valuable information.
Here, you can share your personal experience with others or your expert opinion with your audience.
7. ARRANGE EVENTS THAT ALIGN WITH YOUR BRAND
Both digital and physical events are great opportunities to present your brand publicly. Whether you are attending as a sponsor, a booth, a speaker, or just an attendee, face-to-face time is extremely valuable for audience engagement and brand growth.
Make sure your business card, updated LinkedIn profile, and easy-to-share links to your home page or event landing page are prepared before attending such events or meetings.
By adopting this marketing strategy, you can bring thousands of customers home, and it's the one great way to physically attract your customers to your product.
In conclusion, branding creates an image and personality for a business that consumers can connect to and trust. It’s the foundation of a brand. But branding isn’t a one-size-fits-all proposition. You can’t just slap your name on a product, service, or business and expect it to resonate with customers. A credible brand needs to be built on a clear message and distinctive visual language, so just don’t ignore it.
These aforementioned ways vary greatly in cost and effort but greatly impact business and sales.
If you need help creating customized Mousepads for your company’s branding, contact us today!